"Are you FireReady?" Another landmark campaign where the agency was invited into a competitive pitch because Magnum Opus is on the Victorian Government advertising agency panel.
The campaign is now considered one of the most important stages in ramping up fire awareness in the Victorian community, and was activated statewide. Using the core proposition created by Magnum Opus, it effectively communicated the need for a formal fire plan, a matter which is now considered the most basic component of being ready to combat or escape a bush fire, but when then was a novel idea. Mediums included television advertising, outdoor billboards, online and print.