To get the attention of first home buyers by presenting the HomeSolution by Metricon offer of ‘double the grant’ in an eye-catching manner. The deal means Metricon match the $10k First Home Owner grant from the Government giving people a head start of twenty grand towards their new home. ($30k in regional areas.)
Create “AB Tested” Instagram stories with deliberately quirky headlines relating to the target audience. Interested to create leads, but also to positively affect the brand image to make it more “friendly” and appealing to the age group most represented in first home purchases.
The results were great, generating a small but steady flow of leads per week for a very low cost. In such a high-value segment it certainly was very effective! ROI very significant.