Tell Australia just how fast their internet actually is - and what that means to everyone.
With an offering that literally blows their competition away, this launch TVC spot for Spirit (supported by eye catchign posters) clearly tells the core message in a simple uncluttered way. So if you think ‘the big boys’ are the ones to deliver you the best internet, ‘Think Again’.
The use of bright primary colours “literally” exploding with excitemewnt was (and is) emblematic of the Spirit offering. Click on the cinema spot and be ‘blown away”.
The carefully-argeted cinema and outdoor ads provoked a jump in awareness and very strong enquiry. The graphic design of the work played a major role in the success of the campaign.