How do you project one of the most eclectic, interesting, and exciting locales in any city to the widest possible audience, both in Melbourne, regionally, and interstate?
You don't try and cram it into a neat box. The very diversity of St Kilda provides its unique charm. So it needs to be celebrated.
Over a number of years Magnum Opus have created a vast raft of collateral material, advertising and event promotion around the core theme of VIST PLAY STAY.