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Cox Plate 2018 Creative

The Cox Plate Carnival at The Valley is very different from the other Spring Racing headline events - the Cox Plate itself is widely believed to be the best WFA race in the world, and it holds a unique position in the Australian racing calendar. 

And in recent years, of course, it has been a huge news item through the efforts of the remarkable Winx, who has now won the race a record-setting three times, and this year is returning to try and secure an historic and unprecedented fourth W.S. Cox Plate win. 

Again leading with their well-established campaign line - ‘Legendary’ - the new ad campaign truly sums up what this Carnival is all about. The Carnival is actually two amazing race days back-to-back - which is also unique - kicking off with the marquee Ladbrokes Manikato Stakes on the Friday night under lights, and then culminating on Saturday with the race where legends are made - the Ladbrokes Cox Plate. 

Cox Plate Melbourne (1).jpg
Manikato Stakes Melbourne.jpg
Manikato Stakes Melbourne outdoor.jpg
Cox Plate Melbourne digital.jpg
Manikato Stakes outdoor Richmond.jpg

RESULTS. NOTHING LESS.