Brief
Loan Gallery is one of Australia's most successful independent finance brokerages, operating across a wide range of first home buyers, second-home buyers, and also in the knockdown and rebuild marketplace. The aim was to refresh the brand with a new website and position them as the number one loan broker in Melbourne.
Strategy
The campaign consists of a cast of animated characters with 'Lenny' being the main spokesperson of the brand. A number of executions will be rolled out across different mediums to showcase different messaging, depending on the platform and the target audiences.
Results
It’s early days, but stakeholder and public feedback have been positive.