BRIEF
Communicate that Metricon Homes is the number one builder in Australia and show what that means to their customers.
STRATEGY
A house is not a home. What people do in that house is what makes it a home - the joy people have from family time spent in such beautiful residences. So we continued Metricon’s well-known ‘Love where you live’ campaign but with a refreshed message about Metricon having become the number one builder in Australia. Critically, the messages were kept simple and emotional and were customer-focused, not “chest beating”.
RESULTS
Metricon continues to be Australia’s number one builder - still growing year on year. More people than ever now love where they live. A huge part of this success has been design that shows people enjoying their homes, not just focusing on the homes themselves - beautiful as they are - but focusing on what they help people to enjoy - an unmatched lifestyle.