Brief
Traditionally Metricon’s biggest single promotion of the year in Victoria, with 18 of their leading suppliers they offer huge luxury bonuses to their customers across the Summer period.
STRATEGY
This campaign showcases everything great about Metricon, with a great soundtrack providing an emotive overlay to the lifestyle footage of people enjoying their new Metricon home. Playing off Metricon’s tagline ‘Love where you live’ we used the famous Burt Bacharach and Hal David song “Look of Love” and re-recorded it with a modern feel.
Results
The new campaign has again seen immediate acceptance with the public, with strong enquiry everywhere.