Each month the creative department picks a word at random to develop a piece of creative. It can be any type of medium, from design to film, but it has to come back to the randomly chosen word of the month. This months word is GIVING.
The truth is, everything is digital now.
You can stream your favourite TV shows to an endless series of devices as well as TVs, digital radio is on air in over 40 countries, all publications are online, even outdoor billboards are digital now. People consume media - and the ads embedded in it - from all over the world, in all mediums.