Brief
The construction industry accounts for 16% of work fatalities and 11% of serious injuries. We needed to find a way to keep safety top of mind and bring it into the homes and lives of employees at Winslow.
Strategy
We designed the Winslow ‘My Family-My Safety’ children’s book. A book about why safety is so important for both our ‘work family’ and our families at home. This book is designed to keep safety top of mind both on site, and at home.