THE CHALLENGE
There’s a lot of “world days” and ‘months” throughout the year but what better day to celebrate the unique work that Teachers do? The goal was to raise awareness of Kilvington Grammar by association with this well-known international event.
STRATEGY
A social film was produced using an ear-and-eye-catching ‘spoken word slam’ format, showcasing teachers and students from the school. Posters were also placed across the school and social.
RESULTS
The feedback and results were amazing for a relatively small school, with over 90,000 views and counting on Facebook since 11 October 2017. The campaign also picked up lots of press from national and international publications.